Like so many individuals today, Ian Yuletide is working from dwelling, however his dwelling has modified. For 14 years he is been a product engineer for a corporation that makes software program for computerized mapping in California. Now he is doing the identical job in Nova Scotia.
“It is completely different, however there’s undoubtedly a top quality of life right here that in all probability lots of people do not understand is as excessive as it’s,” he mentioned from his newly rented residence in Kentville, N.S.
A recognition of that high quality of life is precisely what the Nova Scotia authorities is banking on.
Along with Tourism Nova Scotia and Nova Scotia Enterprise Inc., the province’s financial improvement company, it has launched a marketing campaign focusing on different Canadians to maneuver to Nova Scotia. Tourism-style video adverts showcase the province’s seashores and coastal magnificence with the tagline, “If you are able to do your job from wherever, do it from right here.”
The marketing campaign, which launched on Dec. 14, has been displayed in each different province and territory. The folks behind it say it has been seen on 141 million pc screens to date, predominantly in Montreal, Toronto, Quebec Metropolis and Calgary.
The objective is to convey 15,000 folks to Nova Scotia inside one yr.
Laurel Broten, president and CEO of Nova Scotia Enterprise Inc., says the province is making the most of the silver lining of the COVID-19 pandemic, the understanding that you simply “do not essentially must be sitting in an workplace to be productive,” and making an attempt to draw expert staff who could not in any other case work from Nova Scotia.
She says inhabitants development is a key element of financial development and the province desires to broaden its taxation base, have extra folks consuming items, going to eating places and shopping for homes.
“Convey your job and are available right here to Nova Scotia and do this job from right here sitting on the sting of the ocean, if you’d like,” she mentioned in an interview in her downtown Halifax workplace.
Broten, who moved to Nova Scotia herself in 2013, is not working from dwelling as a result of low COVID-19 numbers within the province imply many companies and places of work are open. There are presently solely eight circumstances in all the province.
The way forward for work
Nonetheless, John Trougakos, professor of organizational behaviour and human useful resource administration on the College of Toronto, calls the federal government’s plan “formidable.”
Trougakos has studied the way forward for work and says the important thing to Nova Scotia’s success is perhaps whether or not the concept of working from dwelling turns into everlasting. Regardless of some knowledge that implies it’s going to, Trougakos will not be satisfied.
“I believe we’re sort of attending to the purpose the place there’s a stage of fatigue with this working from dwelling,” he mentioned. “I see a hybrid work system sort of being the best way of the longer term the place workers will go in two or three days to the workplace and have two or three days at dwelling.”
The pandemic has additionally uncovered issues with dependable web connections in elements of rural Nova Scotia, which might be an issue for these making an attempt to earn a living from home. Broten mentioned the province is engaged on growing infrastructure with a objective of 99 per cent protection by 2022.
Others have raised issues about what might occur if the plan does work; how an inflow of individuals might have an effect on issues akin to reasonably priced housing and a scarcity of medical doctors.
Yuletide, who has been within the province since September, mentioned he struggled to search out an residence, and nonetheless hasn’t discovered a physician, however he typically helps the concept of making an attempt to develop the inhabitants, so long as it is achieved with cautious planning and consideration.
“It is like a provincial gentrification in a approach, that you simply would possibly see, and there are adverse sides to gentrification that we must be prepared for.”
He mentioned he thinks he’ll earn a living from home in Nova Scotia for a minimum of two years. He already is aware of he has the choice of constructing it a everlasting transfer if he so chooses.
Broten mentioned it is OK if he and others who would possibly transfer to Nova Scotia do not stay endlessly, and that attracting extremely expert folks, even for a short while, is best than under no circumstances.